||Region wide declines of northern bobwhite (Colinus virginianus) populations in the Southeast have contributed to declining hunter participation. However, the economic impact of hunting northern bobwhites and subsequenet economic loss to rural communities associated with hunter attrition has previously been unknown. We tabulated quail hunter numbers, demographic characteristics, and expenditure from United States Department of the Interior (USDI) 1991 National Survey of Fishing, Hunting and Wildlife Associated Recreation. We report demographic characteristics of northern bobwhite hunters and economic impact of northern bobwhite hunting during 1991 in the southeastern United States and relate declining hunter participation with potential economic loss to rural communities, small towns, and state and federal governments. During 1991, 524,157 northern bobwhite hunters in 11 southeastern states expended nearly $ 95 million during 2 .6 million hunter-days, resulting in an economic impact of over $193 million. Quail hunting supported almost 3 ,000 jobs during 1991. Most quail hunters were Caucasian (96%) and male (96%). Their mean age was 38 years old, and 1991 mean annual income was $42,000. At the 1980 1995 mean rate of hunter decline in the Southeast (6 .9%/year) $13 ,326,177 in economic impacts were lost or diverted between 1991 and 1992. Continued reductions in northern bobwhite populations and hunters will result in similar annual losses.